DataTrail began in 2004 around the vision of creating a services platform for the location-based services industry that could be marketed and enhanced by the value-added reseller (VAR) community.
That meant building a technical backbone for the delivery of those services that could interconnect all their disparate constituents easily. That meant constructing it to be transaction-savvy, not just location-savvy. That meant building a secure, private platform that was completed in 2006 called DataBroker™.
The company’s services are rooted in the management, security and recovery of valuable assets but DataTrail was founded around the principles of respect. Respect for customers' assets. Respect for customers' privacy. Respect for customers' ownership of their data. And respect for partners' brands.
Today, DataTrail has enabled the recovery of over US$6 Million in assets and safely protected millions more.